The New Normal: CEOs Scrolling for Survival Josh Bayliss, Virgin Group CEO, scrolls through TikTok daily to stay informed about younger generations.
This zealous pursuit of understanding has become a hallmark of leadership in today's business landscape. The image of CEOs glued to their feeds is no longer novel.
With social media proliferation and the ever changing cultural zeitgeist, it's essential for leaders to stay informed about their target audience.