The Can Do Attitude Isn't Enough: US Tourism's Struggle to Woo Back Canadians The recent uptick in cross border traffic is a fragile trend that could unravel at any moment.
As the winter months approach, when Canadian snowbirds typically flock to warmer climes, the question on everyone's mind is whether this truce will hold.
US tourism groups have been relentless in their conciliatory overtures – billboards, banners, online ads, and social media campaigns proclaiming a love for Canada. However, it may be too little, too late.