The Apparel Industrial Complex: When Gear Becomes a Gimmick When running enthusiasts discuss their new gear, the conversation often veers into product launch territory.
Amidst the crowded market of athletic wear, it's easy to get caught up in hype surrounding the latest releases and innovations. But what lies beneath this frenzy?
At what point does gear stop being functional and start serving as an emotional crutch? This year's Amazon sales have highlighted numerous running apparel picks touted as must haves for summer training.