Sales Before the Holiday: A Marketing Masterstroke or Consumer Deception? As Memorial Day weekend approaches, retailers have already begun their promotional push, offering early sales on a wide range of products.
This strategy is nothing new; it's an annual tradition that has been around for years, but its popularity has grown exponentially since the rise of e commerce.
The ease of online shopping and social media marketing allows retailers to create a buzz around their promotions weeks in advance, generating excitement and anticipation among consumers.