The Lake Ontario Showdown: When Defiance Becomes a Business Strategy The recent controversy surrounding President Trump's executive order to rename Lake Ontario to Lake America has sparked an unexpected consequence: a surge in popularity for MapQuest, the navigation app that refused to comply with the change.
This defiance has been met with widespread applause and has sent a strong message to users who value accuracy and tradition over politics.
MapQuest's decision to keep the name Lake Ontario intact is all the more remarkable given its history of changing hands several times, which could have led one to assume that its current owners are more interested in generating buzz than taking principled stances.