The Dark Side of Wellness Apps: Gamification and the False Promise of Self Care The wellness industry's latest darling is Finch, a mobile app that promises to make self care fun through gamification.
With its cute cartoon bird and reward system, Finch has attracted millions of users who are drawn in by the promise of a more relaxed and mindful life.
But beneath its cheerful surface lies a disturbing trend: the use of gamification and consumerism to peddle a false promise of self care.