The Slippery Slope of Tone Deaf Marketing The recent debacle surrounding Good Good Golf's co branded advertisement with Callaway has highlighted a disturbing trend in marketing: the blurring of lines between parody and reality.
The ad, which depicted a male golfer shoving a female player to the ground, was intended as a humorous take on the horror movie "Obsession," but it misfired spectacularly.
The backlash against Good Good Golf and Callaway has been swift and severe. PGA Tour CEO Brian Rolapp publicly condemned the ad, calling it disappointing and at odds with golf's values of inclusivity and respect.