The Fickle Business of Cross Promotion The intersection of entertainment and gaming has long been a fertile ground for innovative marketing strategies.
Fortnite's upcoming Watch Party Island promises to drop players into a 10 minute sneak peek of Jon Favreau's live action Star Wars series, The Mandalorian and Grogu, on May 19.
This isn't just a clever way to get fans excited about the movie; it also reflects a broader trend in how entertainment franchises are using gaming platforms to reach new audiences.