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DoorDash Taps Into Football Fandom

The Unlikely Convergence of Food Delivery and Football Fandom DoorDash's "Saturday Savings All Fall Long" promotion offers weekly discounts on popular orders, along with the chance to win big ticket prizes such as a Dodge Charger SRT Hellcat and a $750,000 house fund.

At first glance, this seems like a savvy move by DoorDash to capitalize on the massive appeal of sports fandom.

However, upon closer inspection, it becomes clear that there's more at play here than just clever marketing.

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