The World Cup's Unlikely Sidelight: DoorDash's DashPass Campaign As the FIFA World Cup heats up in the sweltering summer months, a peculiar marketing campaign has caught the attention of those outside the soccer fanbase.
DoorDash's Summer of DashPass promotion offers discounts on everything from pizza to electronics, but its most tantalizing perk is the chance to win tickets to the World Cup Final.
This partnership between DoorDash and FIFA might seem innocuous at first glance – a big name brand associating itself with an international event.