The Foldable Floodgates: Why Dbrand's iPhone Ultra Cases Are More Than Just a Spoiler Dbrand's aggressive marketing efforts have been a hallmark of their business model for years, but this time around it feels like more than just a clever ploy to stay ahead of the curve.
The company has already released nearly 50 cases for the unannounced Apple iPhone Ultra, suggesting that someone within the organization has a very good idea of what the device will look like when it's finally announced.
Industry insiders have been whispering about Apple's plans for a foldable iPhone since 2017, and even then it was clear that such a device would be a departure from the company's usual incremental updates.