BTS's City Takeover: A Cultural and Economic Phenomenon BTS's return to their hometown of Busan is not just a celebration for fans but also an exercise in creative marketing and economic stimulus.
HYBE, the management company behind the group, has created an immersive experience that will leave a lasting impact on the city.
The event, dubbed "The City ARIRANG", features installations designed to harmonize with the cityscape, hotel packages, off site events, and more.